A modern interpretation of the motorsports philosophy.
Just over 40 years ago, BMW Motorsport GmbH (now BMW M GmbH) was founded with 35 employees as a subsidiary of BMW, with their first racing project being the BMW 3.0 CSL. Since then, the subsidiary has grown and plays a large part in the BMW model portfolio. To celebrate the 40 years of the division, Designer Christophe Jourd’hui, along with Benjamin Baron (digital design) created a special MZ8 design concept car that honors models like the BMW Z8 and 8-Series.
The new MZ8 Design Concept may not have any direct affiliation with BMW, but it does provide an interesting take on a possible direction the automaker’s designs can go. The designers both went through ideation, sketches, 3-D renderings, and renderings before it became a reality.
The design of the BMW MZ8 was focused on inspiring and creating emotion for not just the driver, but those perceiving the automobile. The orange color, twist-design of the wheels, headlights, and open-top shape all played an important role in conveying the emotional and dynamic presence of the sports car. The car is centered on sport, yet also provides a sense of pleasure while behind the wheel. The iconic kidney-bean grille also features a new shape that angles forward and creates an image of depth with the sharp-angles inside, and then sweeps back into the hood to create the impression of movement and speed.
The BMW MZ8 was designed to be powered by a rear/mid-mounted 4.4-liter twin-turbocharged V-8, pumping out 600 bhp, but would likely part with that for a smaller, more efficient engine paired up with an electric motor as the automaker looks to blaze a trail towards efficiency.
Unfortunately, the BMW MZ8 Design Concept will likely never reach production, but it’s an interesting take on what the future of BMW might hold.
Christophe Jourd’hui (design)
Benjamin Baron (digital design)
See more of Jourd’hui’s work on his website.
BMW MZ8 Design Concept Gallery