Martini and Porsche Renew their Partnership of Light Blue, Dark Blue, and Red
Celebrating 150 years.
Throughout their rich racing history, Porsche race cars have worn some fantastic livery. Some of the most iconic were the ones wearing dark blue, light blue, and red stripes with the Martini logo. With 2013 being the 150th Anniversary of the Italian company, they renewed their partnership with Porsche and will make their debut in the Porsche Mobil 1 Supercup.
“This is an extraordinary year for MARTINI® as we are celebrating our 150 Anniversary. Partnering with Porsche once again, during 50 Years of 911, and seeing the new 911 GT3 Cup car adorned with MARTINI® Racing Stripes is a special moment for the brand and MARTINI® Racing enthusiasts alike,” said Arnaud Meysselle, MARTINI® Global Category Director of Vermouth and Sparkling Wine. “We believe LUCK IS AN ATTITUDETM and the resurrection of the celebrated partnership between MARTINI® Racing and Porsche is the start of a new chapter in this legendary story.”
The iconic livery will be worn by the new 991 Porsche 911 GT3 Cup car and be driven by star driver, Sébastien Loeb in the opening round of the Porsche Mobil 1 Supercup in Catalunya, Barcelona, on May 12th. The special light blue, dark blue, and red stripes of Martini Racing will be worn by the silver 911 GT3 Cup car for the first time since 2008. Loeb will pilot the Martini Racing Porsche 911 GT3 during the first two rounds of the Formula 1 support series at Catalunya and Monte Carlo while a second-driver, yet to be named, takes the wheel in the third-round at the Martini home-track of Monza and the remainder of the series.
“From the first day the beloved stripes of MARTINI® Racing decorated a Porsche 906 in 1968, the illustrious pairing has gone on to claim some of motorsport’s most coveted titles, including numerous Le Mans 24 hours titles, during what is now considered to be a classic period of motorsport,” said Jonas Krauss, Head of Porsche Mobil 1 Supercup. “We’re excited to be once again partnering with MARTINI® in its 150 Anniversary year.”
The two brands will definitely have the attention of automotive enthusiasts from around the world once again, and continue their motorsports success for years to come.