A secret mission to uncover the Gallardo successor.
In case you’ve been living under a rock, Lamborghini has ended production of its Gallardo and is about to unveil its successor. They’ve started to release teasers as part of a viral marketing campaign called “Hexagon Project”.
Part of the campaign involves an automotive-Blair-Witch-style video series in which a group of friends plan and go on a secret mission to Sant’Agata Bolognese, Italy, to find the successor to the Gallardo. The videos resemble the beginning of a bad scary movie or pornographic film, with annoying angles and dialogue. Whatever helps drum up interest in the new car…