Did you know all villains are played by Brits?
One of those facts that often go unrecognized is that a large number of movie and television villains are British characters. Jaguar is looking to capitalize on this characterization in their new Super Bowl ad that stars a number of famous British actors along with the new F-Type Coupe R.
The new Jaguar commercial shows the darker side of the Jaguar lineup, specifically the meaner, and more aggressive and powerful Jaguar R Performance lineup with their violent V-8 exhaust notes.
It’s about time Jaguar changed things up a bit and showcased the sportier character of their R Performance line, and the British villain theme is the perfect way of getting that point across to the billions that will be watching the Super Bowl.