Because why not?
Burnouts are always a great, fun way to burn money and resources into a cloud of smoke, and sometimes fire. At the TX2K14 event one Lexus SC decided to burn it up and shred some tread on the drag strip with a burnout show.
This lengthy burnout by a Lexus SC kicked up a cloud of smoke and generated quite a bit of heat that was visible in the glowing rear brake rotors, burst tire, and flames.
When you have the money and resources at your disposal, why not shred those rear tires into some flames.