During BaselWorld 2011, Rolex introduced the new Explorer II timepiece. With this new Explorer II, Rolex almost completed its task to update all watches in their collection to their latest requirements.
All That Glitters can be Quartz.
It seems that watch brands cannot live without an ambassador these days.
The Rolex Explorer II – sometimes referred to as the ‘Steve McQueen’ Rolex, despite the fact he never wore one – is one of the best examples of an unpopular watch becoming a highly sought-after collector’s item.
The process of selecting the right watch before going on a holiday, takes up more time than packing clothes into a suitcase.
Frequently watch aficionados and collectors tell me that a Rolex is not an exclusive time piece. Perhaps an equal number of times, I’ve been told that the same Rolex is an exclusive time piece.
If you crave a Rolex for its style and design, but don’t want the risk of shaking hands with someone wearing the same model, can we recommend a custom watch for you?
The watch division of MotoringExposure is in New York City this week and after two days of strawling around, the number of Rolex watches we see in the flesh is beyond amazing.
A few years ago, Tudor was a brand that got neglected big time. A Rolex daughter company that creates watches with Rolex cases and bracelets using ETA movements. You didn’t want to be caught dead wearing one of those.
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