Wednesday Watch

Life Is About Moments – Wednesday Watch

In 2011, Baume & Mercier’s Maison d’Horlogerie has entered a new era of presenting themselves to the public. Their new slogan is “Life is about moments…” and this is reflected clearly in a new timepiece from Maison d’Horlogerie.

Precious moments such as graduations, weddings, births and anniversaries can be captured and immortalized forever with a good timepiece. Over and above the watch, the new Baume & Mercier website exemplifies living ‘the lifestyle’ with The Hamptons way of life. The Hamptons is a luxury seaside resort area in Long Island, New York, known for attracting the rich and famous. Celebrities who party in The Hamptons include fashion icons, Vera Wang and Ralph Lauren and singers Billy Joel and Sean Combs.  Like so many other products and brands, Baume & Mercier wants to be part of this new lifestyle era as well.

Baume & Mercier puts money where their mouth is with the introduction of the new Capeland timepieces at the Salon International de la Haute Horlogerie (SIHH) 2011 exhibition in Geneva this month. These sport-chic design watches with retro accents and warm tones are a perfect embodiment of The Hamptons lifestyle.

The new Capeland chronographs come in various models and color schemes, such as slate grey, anthracite, copper, brown, silver, black and white.  The shape reminds us of the 1950s chronographs with elegant curves and symmetric geometry. Who doesn’t want to receive a classic looking chronograph for his graduation?

Inspired by historical timepieces from the past, Baume & Mercier includes a few two-register (fly-back) chronograph models in the new Capeland line-up. This bi-compax movement, manufactured by Lajoux-Perret is enriched with blued steel screws and a superb looking finish on the plate and bridges. All this craftsmanship can be observed through the sapphire case back of the watch. The rotor has a ‘Phi’ symbol engraved, the brand’s logo, a symbol of balance and perfection.

The Capeland line-up ranges from 42mm to 44mm in diameter. The historical looking two-register chronographs are 44mm in diameter, which is not a size that matches the 1950s in our opinion, but is up to current standards. Both gold and stainless steel cases are polished and satin-finished, which ensures this watch will play nicely with the light.

Prices are not available yet.



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