Start saving up that allowance!
As children we all had those cars that we wanted to save up for so that one day we could walk right into the dealership and buy one. That’s exactly the idea behind Porsche’s newest commercial, The Idea.
The commercial tells the story of a little boy who starts doing chores for neighbors and working hard to save up his money, even ditching his friends to work towards his goal of owning a Porsche 911. He grows somewhat frustrated with the lack of pay he receives and gets an idea to charge his friends to wash his father’s 991 Porsche 911 Carrera 4S. After getting paid by his friends and his father for washing the car, he finally gets to go for a ride in the car and experience what a Porsche 911 is all about.
Upon returning home and seeing a dirty car, his father gives him the okay to start up his car wash business again and work towards his first 911.