The new Jaguar Super Bowl Ad Shows Why it’s Good to be Bad


Did you know all villains are played by Brits?

One of those facts that often go unrecognized is that a large number of movie and television villains are British characters. Jaguar is looking to capitalize on this characterization in their new Super Bowl ad that stars a number of famous British actors along with the new F-Type Coupe R.

The new Jaguar commercial shows the darker side of the Jaguar lineup, specifically the meaner, and more aggressive and powerful Jaguar R Performance lineup with their violent V-8 exhaust notes.

It’s about time Jaguar changed things up a bit and showcased the sportier character of their R Performance line, and the British villain theme is the perfect way of getting that point across to the billions that will be watching the Super Bowl.

Source: Jaguar

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