A new 911 test drive in the palm of your hand.
The new Porsche 991 generation 911 may not be revolutionary in terms of styling and design, but the way the German automaker is promoting their iconic sports car is. Instead of the standard car configuration application, Porsche has developed a new, free car app for the iPhone that allows you to take a virtual test drive.
Instead of the usual “build your own” app, the new 911 iPhone Porsche app is more interactive. The home screen has seven different categories that take you on a virtual tour or the new 991-generation 911.
The main screen, titled “Take a Test Drive”, doesn’t refer you to the nearest dealership. Instead, it takes you on an interactive test drive. The sequence begins with the start up of a new 911 and short drive to a fork in the road. Here, the scene stops and asks you to turn left or right by turning your phone. Either way will start the test drive and show film of the new 911 in motion. During the short part of the drive, an icon will appear about one of the many new features in the 911. Pressing this icon will start a short movie narrated by the baritone voice of Porsche’s spokesman, explaining the technical aspects of the selected feature. After the movie you can choose to continue the drive, which will take you to other parts of the track, each showcasing a different feature on the new 911. If, for some reason, you seem to get lost, there is a map icon in the lower portion of the screen that allows you to drive different parts of the track.
Another feature of the Porsche app is the “Colors” section. Here, you can choose a number of solid, metallic, and special exterior paints for the 911. After you pick a color, you can create a picture using a given Porsche background, a picture from your photo album, or by taking a picture with the smart phone camera. The 911 with the color you selected can be moved across the screen and placed in specific areas to create the perfect shot.
Of course, the Porsche app wouldn’t be complete without a 360-degree viewer. Unfortunately Porsche does not allow for customization, so you’re left with a basic navy blue 911 Carrera S. In the viewer, you can also explore a cream-colored interior with PDK. If you find an angle that you really love, the viewer allows you to take a picture.
The Porsche 911 app also features a “Gallery” portion that boasts all of the latest and greatest pictures for your viewing pleasure. In the gallery, Porsche allows for the sending of pictures to your friends via email, facebook, twitter, and any other conceivable social network.
At the bottom of the home screen are the usual “Technical Data”, “Find a Dealer”, and “Download Catalogue” functions. Each function is laid out in an easy-to-use manner that lets you explore the 911 even further. The “Find a Dealer” service lets you input your zip code and express interest in a given Porsche model.
The new Porsche 911 iPhone app is a different kind of interactive application that doesn’t just focus on viewing a car in different colors. The virtual test drive is a fun way to get to know the new 911 and the ability to pace your 911 in different pictures promises to entertain. The only downside is the lack of a configurator, which will most likely be released at a later date. We recommend the New Porsche 911 app for the iPhone!
New Porsche 911 iPhone App Specifications
Released: Sep 14, 2011
Size: 433 MB
Languages: English, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish
Seller: Porsche AG
© Dr. Ing. h.c. F. Porsche AG
Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.0 or later.
New Porsche 911 iPhone App Gallery
Have you downloaded the New Porsche 911 app? What do you think of it? Leave a comment and let us know!