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The new FIAT 500 Abarth proves that Sex sells – Video

The naughty hot hatch.

The latest hot hatch to come over to the United States is the FIAT 500 Abarth. The little three-door has been somewhat of a disappointment sales-wise in the United States since it was introduced. FIAT is hoping to gain some momentum with the 500 Abarth. The car will be powered by a 1.4-liter turbocharged four-cylinder with 160 horsepower and have a bunch of chassis and body goodies to fly around town in.

With the 500’s sales trouble, the Italian automaker decided to ramp up their marketing with a sexy FIAT 500 Abarth commercial starring Romanian model, Catrinel Menghia. Think it will help sales?

Sexy FIAT 500 Abarth Commercial


[Source: FIAT USA Youtube Channel]

What do you think of the new FIAT ad? Leave a comment and let us know!


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