The naughty hot hatch.
The latest hot hatch to come over to the United States is the FIAT 500 Abarth. The little three-door has been somewhat of a disappointment sales-wise in the United States since it was introduced. FIAT is hoping to gain some momentum with the 500 Abarth. The car will be powered by a 1.4-liter turbocharged four-cylinder with 160 horsepower and have a bunch of chassis and body goodies to fly around town in.
With the 500’s sales trouble, the Italian automaker decided to ramp up their marketing with a sexy FIAT 500 Abarth commercial starring Romanian model, Catrinel Menghia. Think it will help sales?
Sexy FIAT 500 Abarth Commercial
[Source: FIAT USA Youtube Channel]
What do you think of the new FIAT ad? Leave a comment and let us know!