An Italian in China.
Lamborghini is quite busy selling their Aventador and Huracán models around the world lately. One of the biggest markets for the Italian automaker is China. There is a great deal of profit to be had in China and Lamborghini was at Auto China 2014 in Beijing to show off their newest cars including the custom-tailored Aventador Ad Personam Nazionale that will surely bring in even more revenue.
The Lamborghini Ad Personam program is a special opportunity for customers to create their own custom-tailored and personalized vehicle through a virtually limitless array of options inside and out. The new Aventador Ad Personam Nazionale is for those that have some Italian heritage they want to show off and made its debut in China.
“For Lamborghini China is a very important market. We entered China in 2005 and for us today in terms of sales China represents the second largest market in the world,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “2013 has been another successful year for Lamborghini, marked by an all-time high in V12 sales with a record of 1.001 Lamborghini Aventador delivered worldwide. Our latest creation of the Aventador LP 700-4 in the Ad Personam configuration ‘Nazionale’ is presented here in Beijing as a World Premiere.”
The featured Lamborghini Aventador Ad Personam Nazionale at Auto China 2014 wore a special Bianco Opalis exterior paint that blends elegance and sport while displaying the sharp, jagged lines of the supercar. The ‘Nazionale’ heritage of Lamborghini is proudly displayed through a painted Italian flag livery in the form of a tri-colored stripe that runs from the front hood, over the roof, parts of the engine cover, and ending at the rear wing. The exterior also sports a set of 20- and 21-inch forged titanium matte Dione wheels and red brake calipers to add a bit of contrast to the white paint.
Inside, the Lamborghini Aventador Ad Personam Nazionale sports a Nero Ade and Blu Cephus color combo. Both of the seats wear Q-citura stitching and an embroidered Italian flag on the upper backrest while an embroidered Ad Personam logo sits on the upper door panel insert. Carbon fiber, contrasting stitching and more create a custom-tailored, sporty atmosphere inside that’s not seen on the standard Aventador models.
In addition to all of the custom-tailored goodies, the Aventador Ad Personam Nazionale also features a transparent engine cover that proudly displays the 700 horsepower, 6.5-liter V-12 engine. The supercar can also be optioned with a Blu Pavo exterior paint combined with a Nero Ade and Bianco Polar interior.
The new Lamborghini Aventador Ad Personam Nazionale is currently available for those looking for an ultra-exclusive, custom-tailored exotic. Pricing for the new options has not been released, but expect it to cost a pretty penny.
Lamborghini Aventador Ad Pesonam Nazionale Gallery