Cadillac Could Raise The Crest, But Drop The Wreath

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Cadillac, America’s premier luxury brand, may be about to drop the famous laurel wreaths from its logo. That’s right; Cadillacs could be allowed to roam free with a simple crest. That crest, incidentally, was inspired by the original family coat of arms of Antoine Laumet de La Mothe, sieur de Cadillac, a French explorer that helped found Detroit in the early 1700s.

A wreath-less logo would be the first major change to the company’s insignia in more than a decade. Sounds like heresy but, this won’t be the first time that the crest has appeared without a wreath. 1960’s and 1970’s models were adorned with crest only. Even the ill-fated Catera highlighted the ducks more than the wreath. The laurel wreaths were deemed to be old-fashioned based on feedback from potential customers

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While shocking, the company’s decision would be keeping in line with rivals like BMW and Mercedes who have maintained a simple one-piece shape.

Designers expect huge public reactions to the new logo in order to determine how they should move forward. There’s still time to get your cuff links and lapel pins with the current look. If approved, the new logo won’t appear on any Cadillac models before the 2015.

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Do you think Cadillac should get rid of the wreaths from its logo?


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